The mGive Value - Managing Mobile for More
Many people associate mGive with text donations. We’re the proven leader in
mobile fundraising for global disaster and crisis relief. However, our philosophy is
that mobile is more. 90% of our clients using our SMS platform, mobile tools and
strategic services are not disaster oriented. Some of our clients aren’t even using
text to raise money.
Because mGive empowers clients to do more with mobile, delivering increased
value and results by managing mobile in a strategic way in order to acquire, engage
and retain donors, volunteers and advocates. In other words, it’s not about a simple
one time text donation. It’s about developing and cultivating long-standing
relationships through the mobile device. Text-to-give is just one of the many perks.
Our insights, gleaned from our experience as creators and cultivators of the mobile
channel for social good, coupled with our knowledge of fundraising best practices,
enable us to make mobile a cross-channel powerhouse for clients wanting to
increase long-term funding and enhance relationships.
mGive Founded and Launched the Text Giving Channel
We created mGive in 2005, inspired by the power of mobile to engage people and
passionate about its potential to change the world. Quite simply, we changed the
way people give.
It took us three years to negotiate the first agreements with wireless carriers to
allow 100 percent pass-through of text donations, the ability to identify mobile
donations as nontaxable items on the donor’s bill and the creation of standards and
best practices to help govern the mobile channel. We first demonstrated the power
of mobile in 2009 when Alicia Keys appeared on American Idol and raised $500,000
in text donations for the Keep a Child Alive Campaign after a mere four minute
appearance. The awareness of text giving continued to grow in the United States
when the Haiti earthquake happened and $42 million was raised for relief efforts
through $5 and $10 donations in a matter of weeks.
mGive Powers Social Good
Today, as the leader of mobile engagement and fundraising, mGive has grown past
the point of simply processing $5 and $10 text donations. Yes, we work with clients
on their text giving campaigns. And they do well. But our core focus is on helping
clients develop long term relationships with their mobile supporters. Our belief is
that mobile is the key to acquiring, engaging and retaining donors, because your
phone is with you anywhere and everywhere that you go.
mGive supports more than 500 nonprofit clients and has managed over 10,000 text
engagement and fundraising campaigns, helping clients raise $72 million for their
charitable work. Currently mGive processes 85 percent of all text donations in the
U.S. We work with 60 wireless carriers providing access to more than 330 million
mobile subscribers in the U.S. Our clients consist of the finest nonprofits in the
country, including National Geographic, Defenders of Wildlife, AARP Foundation,
The National Park Foundation and many others.
Meet Our Team